Denver Climate Project Expands Partnerships
Collaborations with Little Man Ice Cream, Lime, and Bird bring fun and accessible climate solutions to the Denver community
The City and County of Denver’s Office of Climate Action, Sustainability and Resiliency (CASR) announced new collaborations with Little Man Ice Cream, Lime and Bird as part of the Denver Climate Project’s “Do more. Do less. Do something.” campaign. Each partnership brings eco-friendly choices into everyday life, helping Denverites see themselves as part of the city’s sustainable future.
“These collaborations are about making climate action visible, fun, and part of everyday Denver life,” says Elizabeth Babcock, Executive Director of CASR. “Whether it’s grabbing ice cream that supports sustainable farming or hopping on a shared bike or scooter, these small choices add up to a stronger, healthier future for our city and community.”
Little Man Ice Cream has launched a limited-edition flavor benefiting the Rye Resurgence Project, which works to save water and prevent Dust Bowl conditions in Colorado’s San Luis Valley through sustainable practices. Available at multiple Little Man locations across the Front Range, proceeds from the flavor will directly support the project’s mission of sustainable farming.
Little Man donated their time and materials to create the ice cream and partnered with local businesses Wooden Spoon Cafe & Bakery andMoxie Bread CO on the ingredients and creation of the rye shortbread cookies featured in the orange cream ice cream flavor.
“Soil and those who cultivate it are sacred to our very being. The Rye Resurgence Project supports rural farmers who rely on healthy soil to grow the grains, dairy, and food that Denver small businesses like ours depend on. By building a market for rye, farmers can plant it as a cover crop to keep soil healthy and farming strong,” says Paul Tamburello, Owner of Little Man Ice Cream.
“At Little Man Ice Cream, we created a new flavor — ‘Not Today, Apocalicks,’ with zesty orange cream and rye shortbread cookie mix-ins — to support this critical cause. Proceeds will go to the Rye Resurgence project, and we invite everyone to be part of the solution.”
“The Rye Resurgence Project is thrilled about the partnership and the connection with our urban friends and neighbors in Denver,” says Heather Dutton, Manager, San Luis Valley Water Conservancy District and the Rye Resurgence Project. “By choosing food, drinks, and treats made with San Luis Valley Rye, we can all support family farmers.”
Lime and Bird have donated campaign-branded bikes and scooters across the city to spread the campaign messaging. Each company also is donating a free ride to new riders as a way to encourage people to try shifting to eco-friendly transportation. Lime riders can use code DoMoreDoLime in September, while Bird users can use code FLY4FREE. The goal? Encourage new riders to try multimodal modes of transportation and join the many Denverites already taking an average of 1,000 trips a day and nearly 7 million trips in 2024.
“At Lime, helping people choose sustainable options is core to our mission of building a future where transportation is shared, affordable, and carbon-free,” says Zach Williams, Lime’s Head of Government Relations for US South and Latin America.
“It’s an honor for us to help bring attention to the Denver Climate Project, and we’re thankful to our partners at the City and County of Denver for their ongoing support of active transportation. Here in Denver and around the world, Lime is working tirelessly to reduce our own environmental impact and to help others do the same.”
“We at Bird are extremely excited to be working with the city on the Denver Climate Project,” says Jimmy Gilman, Director, Partnerships & Policy at Bird. “Our values as a company perfectly align with the campaign, as we seek to provide safe, sustainable, and accessible alternatives to automobile trips across Denver’s domain. By providing Bird users with their first trip free, we are proud to take action alongside many other like-minded organizations and businesses.”
The Denver Climate Project’s “Do more. Do less. Do something.” campaign is funded through Denver’s Climate Protection Fund, approved by voters in 2020, which invests more than $40 million annually to reduce carbon pollution, cut waste and improve climate resiliency. Grounded in behavioral science, the campaign emphasizes that visible, shared actions are among the most effective ways to motivate people to act on climate.
About Denver’s Office of Climate Action, Sustainability and Resiliency
Denver is eliminating pollution and building an economy that benefits all communities, partnering to reduce pollution and create ways to adapt and thrive in the face of a changing environment.
Editor’s note: For more information about the “Do more. Do less. Do something.” campaign and the Climate Protection Fund, visit https://www.denvergov.org/climateproject.
